Lead with Curiosity, Clarity, Impact.

Sight Casting Consulting partners with founders and senior leaders to navigate real-life complexity, build healthy high-performing teams, and lead with clarity, confidence, and humanity — even when you're overwhelmed.

Based in Charlottesville, Virginia, we work with venture-backed to middle market businesses and non-profits across Virginia, North Carolina, Washington DC, and throughout the U.S. We offer executive coaching, strategic consulting, meeting facilitation, and fractional or interim C-suite support — on hourly, project, or retained bases.

What sets us apart is simple: we don't just ask good questions. We bring decades of real-world operating experience as a President, C-Suite Executive, and board member — including Executive roles at CPG companies like Cadbury Schweppes, Motts and Burt's Bees, multi-channel retailers like Plow & Hearth and Crutchfield, venture backed start-ups like Poppy Flowers, and non-profits like American Rivers, and The Natural Products Association. We teach practical frameworks that your team can use immediately. 

 My coaching is for leaders who are:

• Responsible for teams, boards, and stakeholders, while also navigating real-life family responsibilities.
• Trying to lead with empathy and high standards—without burning out.
• Asking, “How do I keep having impact when I’m tired, stretched, or in the ‘messy middle’ of change?”

Together, we might:

• Clarify you values as well as what you can control, influence, and simply witness—so you stop trying to carry everything.
• Build healthy, high-performing teams that hold each other accountable.
• Practice conversations that balance candor, curiosity, and care.
• Design your role and schedule with sustainability in mind, not just short-term results.

My coaching blends real-world operating experience with a values-driven, human approach. I’m not here to judge you from the sidelines; I’m here to stand beside you as a partner. We love working with leaders, boards, and human resources to help build culture, teams & provide executive coaching. Whether it is facilitating team offsites, teaching valuable skills about giving/receiving constructive feedback, conflict resolution, peer-to-peer mentoring, facilitating meetings and executive retreats, or building a performance management process...we recognize that it all starts with building trust among team members. 

Start-up and small-cap businesses often need the steady hands of an experienced President, Head of Strategy, or Head of Talent before they can justify hiring one full-time.

As a fractional executive, we bring:

• Experience leading through ambiguity, turnaround, and growth.
• A calm, values-driven presence when stakes are high and resources are limited.
• A practical focus on building teams and systems that can scale once you’re ready for a full-time leader.

Clients often bring us in when they feel they’re “carrying the whole business” themselves and need a trusted partner to share the load, bring clarity, and help the organization mature.

Strategy doesn’t live in a slide deck; it lives in the people who have to execute it. When we work on strategy, marketing, or brand, we also pay close attention to:

• Whether your team has the clarity and capacity to deliver.
• How the strategy aligns with your values and the culture you want to build.
• How to implement in a way that doesn’t burn people out.

We have worked with organizations and leaders at many stages—from pre-revenue start-ups finding their footing to $1B+ portfolios managing scale, complexity, and legacy. Our experience spans brands and businesses in categories such as food & beverage, consumer electronics, home décor, garden, personal care, consumer services, construction, banking, real estate development, durable goods, and more, with functional depth in marketing, business development, people development/HR, strategy, and general management.

Just as businesses move through stages—start-up, growth, maturity, turnaround—so do the people leading them. We have partnered with founders, executives, and teams who are:

• Launching something new while still in intense “builder” mode
• Navigating mid-career inflection points and expanding responsibilities
• Leading through major transitions: ownership changes, restructuring, or succession
• Balancing demanding roles with evolving personal realities, including family and “sandwich generation” responsibilities

This combination of broad business experience and real-world understanding of leadership across life stages allows us to meet clients where they are—helping them make sound strategic decisions while honoring the human beings who have to live and lead through them.