Sight Casting Consulting
Sight Casting Consulting
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    • Consultant and Coach
    • Executive Coach
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    • About
      • Coaching On The Fly
      • Consultant Experience
      • Our Values
      • Contact

  • Consultant and Coach
  • Executive Coach
  • Fractional Support
  • Business Consultant
  • About
    • Coaching On The Fly
    • Consultant Experience
    • Our Values
    • Contact

Fractional Leadership for When You're Carrying Too Much

Charlottesville business consultant supporting founders as a fractional president or COO.

Fractional and Interim C-Level for Start-Up Ventures

Steady, experienced President/COO support that helps you scale your business, strengthen your team, and protect your own bandwidth—without the cost of a full-time executive. Growing a business often means living in a constant tension: you’ve outgrown your current structure, but you’re not yet ready for a full-time C-suite hire. You’re making more decisions than ever, managing more people, and still trying to drive strategy, culture, and results.


Our fractional and interim support provides experienced President/COO leadership, so you don’t have to carry it all alone.


When Fractional Support Makes Sense

Fractional and interim support is often the right fit when:

  • The founder or CEO is spending too much time in operations and not enough on vision, relationships, and growth.
  • You’re scaling quickly and need structure, systems, and accountability—but can’t yet justify or afford a full-time C-suite hire.
  • You’re in a period of transition (new ownership, rapid growth, restructuring, or turnaround) and need experienced, calm leadership.
  • The organization has outgrown its early-stage habits, and you need help building a healthy leadership team and culture.


We step in as a true operating partner—not just an advisor. We help you run the business, build the team, and create clarity.


How We Show Up as Fractional Leaders

We combine deep operating experience with a coaching mindset and a values-driven approach. That means:

  • We don’t just “plug in” to make decisions—we help build your leadership capacity and your team’s capability.
  • We focus on both performance and health: results, culture, and sustainable ways of working.
  • We bring structure and accountability without losing empathy or adaptability.


We are values-based leaders, and we work with values-based leaders. If you have clarified your values and they are a god fit with ours, those will guide our work together. If you have not clarified your values, we will start there. 


What Fractional or Interim Support Can Include

Depending on needs, a fractional President/COO engagement might involve:

  • Translating your vision into a clear operating plan and priorities.
  • Building or strengthening your leadership team and clarifying roles.
  • Implementing rhythms for communication, decision-making, and performance management.
  • Guiding strategic initiatives (new channels, product lines, partnerships, or turnarounds).
  • Improving cross-functional alignment.
  • Coaching and supporting you as a leader.


Designed to Make Ourselves Replaceable

Fractional and interim roles work best when there’s a clear path to the future:

  • In some cases, we help you grow into the point where a full-time President/COO makes sense, then help with that hire and transition.
  • In others, we design systems and develop internal leaders, so the organization is stronger and more self-sufficient when the engagement ends.

The goal isn’t to stay forever; it’s to leave your business more resilient, more focused, and better led.


Who We Typically Support

  • Founders and CEOs of small to mid-cap businesses (often in consumer, ecommerce, multi-channel retail, and related sectors).
  • Organizations that have grown beyond the “everyone does everything” stage and need structure.
  • Leadership teams that want both improved performance and a healthy, accountable culture.
  • Leaders who care about how results are achieved.

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