Sight Casting Consulting
Sight Casting Consulting
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    • Fractional Support
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    • About
      • Coaching On The Fly
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  • Consultant - Home
  • Executive Coach
  • Fractional Support
  • Business Consultant
  • About
    • Coaching On The Fly
    • Consultant Experience
    • Our Values
    • Contact

Business consulting to optimize strategy, process, & tools

Evaluating Strategic Alternatives and Developing Strategic Plans

Evaluating Strategic Alternatives and Developing Strategic Plans

Evaluating Strategic Alternatives and Developing Strategic Plans

Assist CEO's and Sr. Executives complete a situation assessment, evaluate strategic alternatives and develop strategic imperatives and goals to enable the company to reach it's vision. We have experience developing strategic plans across a range of business including new ventures to large caps as well as non-profits.

Brand Consulting agency supporting Charlottesville Virginia, Richmond Virginia, Washington DC and No

Leveraging Insights to Build Authentic Brands

Evaluating Strategic Alternatives and Developing Strategic Plans

Evaluating Strategic Alternatives and Developing Strategic Plans

Identify consumer and marketing place insights. Clarifying brand essence and the best tools for capturing and sharing brand architecture and/or brand road map.  Our consulting advice is not academic, it is based on years of experience managing well-known brands as well as introducing new brands. 

Award winning Direct marketing expertise multi channel retailer of the year.  Marketing Consulting.

Developing Focused Marketing Strategy

Evaluating Strategic Alternatives and Developing Strategic Plans

Developing Focused Marketing Strategy

Leveraging brand vision, insights and brainstorming tools to develop content, communication, promotion, and media strategies to target consumers or clients with breakthrough marketing programs.

Building authentic brands with insight driven marketing.

Implementing Turnarounds

Consulting on Technology Transfer and Licensing

Developing Focused Marketing Strategy

Provide executive level assessment of business or brand. Evaluate strategic alternatives and deliver specific recommendations related to brand portfolio strategy, product assortment, sales channels, and organizational structure.

Technology transfer and licensing consulting

Consulting on Technology Transfer and Licensing

Consulting on Technology Transfer and Licensing

Consulting on Technology Transfer and Licensing

Conduct technology assessments, develop commercialization strategies and consult about  partnership agreements. Help negotiated and manage university, government and industry contracts. Develop training manuals, standards of operations (SOPs) and conduct training. 

New product development consulting

Advising Product Development Efforts

Consulting on Technology Transfer and Licensing

Consulting on Technology Transfer and Licensing

Designing or leveraging an innovation process to develop product enhancements, extensions or entirely new offerings. Our consulting advice comes from years of experience introducing new products.

Aligning Mission, Vision, and Values

The presence of a well-defined company mission, vision, and values provides numerous benefits for our organization. It serves as a guiding framework that aligns our purpose, long-term goals, and principles, leading to increased employee engagement, improved decision-making, and enhanced brand identity.

Mission, Vision Values Development

We help organizations craft, refine, or redefine their mission statements, vision for the future, and core values to ensure they accurately represent the company's aspirations and beliefs. 

Strategic Planning Integration

We assist in integrating the mission, vision, and values into the overall strategic planning process, ensuring alignment with organizational goals and objectives.

Leadership Training

We provide leadership training to help company leaders and managers effectively communicate and live by the mission, vision, and values, serving as role models for employees.

Employee Engagement Workshops

We conduct workshops and training sessions to engage employees in understanding and embracing the company's mission, vision, and values.

Cultural Transformation

We work with clients to ensure guiding principles are memorable and inspiring enough to foster an environment where employees are motivated to achieve the company's vision.

Brand Enhancement

We help companies integrate their mission, vision, and values into their branding and marketing strategies, reinforcing a strong and consistent brand identity.

Measurement and Feedback

We establish mechanisms for measuring progress and gathering feedback to hold each other accountable and ensure the continued relevance and effectiveness of the mission, vision, and values.

Change Management

 We assist with change management initiatives, ensuring that any shifts in the company's mission, vision, or values are effectively communicated and embraced by the workforce.

Frequently Asked Questions About Our Consulting Services

Please call us at  434-326-4670 or fill out a contact form if you cannot find an answer to your question.

We can provide hourly or retained support. After an initial discussion to understand your consulting needs, we can determine the best path forward. Unless there is a very specific, short term deliverable, we typically ask for a minimum commitment of hours but then can shift to either retained or hourly support depending on which will better support the client.  


There is no charge for an initial phone call to discuss the reasons you are exploring consulting services. 


Most of our consulting clients are located within a few hours of Charlottesville. We feel that effective consulting engagements require some in-person work and long distance engagements can be challenging. However, we have provided consulting support to clients and/or joined clients on trips throughout the U.S.. 


The typical engagement includes both in-person and remote consulting. 


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