- Clarity - The path to competitive advantage is through unique consumer insights, clear strategy, clear communication, and strong execution. To hold each other accountable, we all have to understand our mission, values, goals, and plan.
- Leverage data and gut - As fly fisherman know, your odds of "hooking up" increase dramatically when you cast to a fish rising or visible fish (sight casting). But, choosing the right fly and anticipating where the fish is heading requires a bit of experience and instinct. We rely on these elements in business as well.
- Exceed expectations - We are grateful that the far majority of our business comes from client referrals. We have heard from clients that we provide tremendous value in a short period of time. We strive to elicit a “wow.”
- Assume Positive Intent - We start in a place of respect and civility and assume the same of our clients. We believe tone is important and words do matter.
- Responsibility - We strive to be responsible as it relates to the environment, the community, each other and ourselves. We support environmental causes like American Rivers as we believe clean rivers and water are the nation’s most important natural resource. We support local and minority business to ensure a vibrant and equitable community. We protect time for leisure. As Edward Abbey stated, "...do not burn yourselves out. Be as I am — a reluctant enthusiast… a part-time crusader, a half-hearted fanatic. Save the other half of yourselves and your lives for pleasure and adventure."
As individuals and as a business, we are a proud supporter of AmericanRivers.org, the leading voice in conserving and protecting our nation's most important natural resource, rivers. We also support First Descents which provides life-changing outdoor adventures for young adults impacted by cancer and other serious health conditions.